D’Onofrio Champion Lima Streets
The D’Onofrio cyclists peddle the ice cream on Lima Streets
Futuristic trikes in bright yellow livery to enhance temptation
A strong brand signature started by Italian immigrants
Now grown to nationwide size it provides work for the poor
A minimum equipment and a minimum salary
Away from the posh ice cream parlors
Photo Hugh Ardoin The Americas Gallery
Brand, Cyclists, D'Onofrio champion, Frozen road movie, futuristic, Ice cream vendors, Italian immigrants, Lima, Minimum pay, On the road, Peru, Photo Hugh Ardoin, The Americas